A Practical Model for Offer Testing

Here’s a commonly used model I apply when testing new offers — it’s a relatively complete version. A simpler version that I currently use is included at the end.

For each campaign, I usually test up to two offers and two landing pages (LPs). Testing more than that can dilute the data since traffic is limited in the early stage, making the results statistically unreliable.

Traffic is typically split 50/50 between direct links and LPs, though you can adjust this ratio depending on the payout of the offers.

The core of this model lies in how to further monetize LP traffic beyond just sending users to the offer. There are four monetization paths:

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1. Popunder Monetization

When a user clicks the CTA button, the offer page opens in a new tab, while the current LP page is redirected to a different monetization URL. The implementation is simple, here’s a sample code:

<script>
function go(offer) {
    window.onbeforeunload = null;
    window.open(offer);
    setTimeout(function () {
        document.location.assign(underUrl);
    }, 200);
}
</script>

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2. Back Button Redirect

This captures the user’s browser “back” button action and redirects them to another link, you can directly redirect to Offer or other Campaigns. BackButton’s traffic quality is much lower than that of PopUnder.

⚠️ Note: On Chrome, the redirect only works if the user has interacted with the page, so your LP should be designed to encourage at least one click.

Sample code:

<script>
var backUrl = "https://example.com/exit-redirect"; 

if (typeof backUrl !== "undefined" && backUrl !== null) {
    (function () {
        var t;
        try {
            const URL = window.location.href.split(/[#]/)[0];
            for (t = 0; t < 10; ++t) history.pushState({}, '', URL + '#');
            onpopstate = function (event) {
                event.state && location.replace(backUrl);
            };
        } catch (e) {
            console.log(e);
        }
    })();
}
</script>

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3. Push Sub (Push Subscription)

Currently, I use RollerAds and Propush, and also recommend testing Partners.House and Evadav. Run A/B tests to see which network brings the highest revenue per subscription.

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4. Banner Arbitrage

You can insert ad banners on your LP to monetize additional impressions — for example, using Adsterra. This method is more suitable for arbitrage campaigns. If you’re running regular offers, it may hurt conversion rate (CR), so I suggest A/B testing before using it.

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Path Explanation

The traffic generated from Popunder and Back Button can be redirected to another Campaign 2, which can again use either direct links or LPs. These new LPs can repeat the same setup: collect push subs, launch new popunders, or use BBR — essentially creating a “nested” monetization flow.

If you’re redirecting Popunder/BBR traffic into a new campaign (Campaign 2), consider how to track and analyze this flow separately for better optimization.

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Simplified Version

Right now, I use a simpler version of this model in practice:

• Popunder and Back Button traffic go directly to a direct link, no LP involved — it’s easier to maintain.
• For regular offer testing, I don’t use banners.
• As for arbitrage setups, I haven’t fully tested them yet — just sharing the idea here as a potential path.

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